Burn is an energy drink owned and distributed by The Coca-Cola Company
Paradise London assisted with the design, styling, positioning and production of their innovative new merchandise range
Over 200,000 Products showcased around europe this summer
TFor the second year running we were tasked with developing the
full range of DJ and spectator merchandise related to #BurnResidency, renowned now for over
7 years as one of Ibiza’s leading seasonal competitions.
This year over 10,000 applicants in over 26 countries hailed to the remote island for months of battling it out. Each event’s audience and crowd engagement figures were growing more and more, which gave perfect opportunity for brand exposure which had previously been predominantly an eastern European market. Our collateral range included everything from USB 3.0’s and VIP wristbands to more traditional cups, clothing and bar products like ice buckets and drip mats.
Burn Battle School is a celebration of street culture, combining a b-boy showcase and performances from scratching legend, Grandmaster Flash and the godfather of Rap, Busta Rhymes.