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Burn Is an Energy Drink Owned and Distributed by the Coca-cola Company

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Paradise London Assisted With the Design, Styling, Positioning, and Production of Their Innovative New Merchandise Range.

OVER 200,000 PRODUCTS SHOWCASED AROUND EUROPE THIS SUMMER

Our Approach

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FOR THE SECOND YEAR RUNNING WE WERE TASKED WITH DEVELOPING THE FULL RANGE OF DJ AND SPECTATOR MERCHANDISE RELATED TO #BURNRESIDENCY, RENOWNED NOW FOR OVER 7 YEARS AS ONE OF IBIZA’S LEADING SEASONAL COMPETITIONS. THIS YEAR OVER 10,000 APPLICANTS IN OVER 26 COUNTRIES HAILED TO THE REMOTE ISLAND FOR MONTHS OF BATTLING IT OUT. EACH EVENT’S AUDIENCE AND CROWD ENGAGEMENT FIGURES WERE GROWING MORE AND MORE, WHICH GAVE PERFECT OPPORTUNITY FOR BRAND EXPOSURE WHICH HAD PREVIOUSLY BEEN PREDOMINANTLY AN EASTERN EUROPEAN MARKET. OUR COLLATERAL RANGE INCLUDED EVERYTHING FROM USB 3.0’S AND VIP WRISTBANDS TO MORE TRADITIONAL CUPS, CLOTHING AND BAR PRODUCTS LIKE ICE BUCKETS AND DRIP MATS.