disney logo

Disney is the most famous name in the animation industry

...

Paradise London take on full creative branding and digital design for The Disney Store’s Ufufy campaign - developing a range of teaser and launch assets for their tween audience.





We love the way our Ufufy morphs in and out of the clouds. It's exactly what we had in mind. Disney, UK



Behind the Scenes

...



Our Approach

...

When working with a company like Disney, it was essential to ensure that we were paying homage to the heritage and style of the brand. We spent a long time developing digital concepts ahead of any implementation with Rubix cube animations and sky/cloud mock-ups before settling on the classy clean sky mock-ups.



Ufufy’s teaser campaign creative hit’s over 10,000 views on Instagram within 2 days of release.october, 2017