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Jack Solomons is the epitome of old school Soho glamour. A speakeasy tucked away in the heart of theatreland hosting live music, premiere’s, private parties all accompanied with some of the most sought after cocktails in Central London.

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Our creative team worked with Jack Solomons to shoot a fully bespoke live shoot for up and coming London based 3 piece ‘Fades.’ The content was used for promotional activity alongside their debut track ‘Waterfall’ generating over 120,000 streams in it’s first month.

“This is exactly the high-end content that we love to see. The team have portrayed the venue fantastically and we can’t wait to showcase on our socials!” Emily Storr, Jack Solomons

“It was a lot of fun working with both the band and the venue, we were able to create a dual-purpose piece of content that benefits both parties. We’re really happy with the output.” Nicky Cook, Head Of Video

Our Approach

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Our creative team project managed the shoot from start to finish. Our interiors team built the set against the mood-lit bar of Jack Solomons with modern beams and floor lighting to set the tone. Our brand team partnered with Gibson UK for the guitar rig, recorded the entire live performance and mixed the record post-shoot. The PLDN production team shot the video in one take with a multi-cam setup in 3 hours.

Since the release the video has helped to support over 120,000 streams on Spotify, a sync partnership for the band with W Songs and a sold out showcase for the band’s first London performance. Jack Solomon’s featured the video as their lead creative online at jacksolomons.com stating that the content showcased the venue it’s best possible light.