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Jack Wills has brought British heritage-inspired wares of the highest quality to the wardrobes of a spirited and inspired youth, epitomising what it is to be British, irreverent and carefree.

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Paradise London were appointed as lead creative agency for JW’s ‘Hit The Road Jack’ Campaign. Travelling, kayaking, diving and riding over 5000 miles across the UK with leading influencers Healthy Chef Steph and Gemita Samarra - you can see the full campaign below...


Meet the influencers

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Two influencers, two personalities and 4 wild weeks on the road with Jack Wills. Please meet Steph Elswood and Gemitta Samarra.

Our Approach & deliverables

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The PLDN team packed their bags at the beginning of June and set off in a 1960's Land Rover kitted out with their rig, drones, audio, sleeping bags and an editing studio built into the back of the van. The brief was to follow the girls around the UK capturing content, stills, branded material and experiences to help shape Jack Will's 2018 'Hit the Road Jack' Campaign. The content premiered across all major social platforms and was edited on the road for a 'real-time' experience and to slide in perfectly with the influencer's individual output. Art directed cinematic shots combined with the more social nature and 'in-the-moment' footage and stills produced a campaign that wasn't only branded and beatiful, but content that was also real and relatable to the Jack Wills audience.


Life on the road

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The route took two production teams from Penzance to Belfast, Cornwall to the Lake District, London to Glasgow. It threw the girls across the UK's longest zipwire, took Gemita to the depths of the ocean, powered Lottie and Steph through Eastnor Castle's Land Rover experience and allowed for a little R&R in some of the the UK's most luxurious hidden treasures.

‘It was fantastic seeing the campaign content live at the wrap party. It showed off the amazing work Paradise London have captured. Thank you for all your amazing work on this.’Aaron Fletcher, Director of Creative, Jack Wills

‘Hit the road jack has been one of our most exciting campaigns to date, a huge well done to my team for all of your hard work on delivering some fantastic content for the brand’Nick Jekyll, Creative Director, PLDN

Stats, reach and impact

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Paradise London's video content has amassed over 70,000 views on the JW instagram channel alone, not including views on story based content. Paradise London partnered with viral content agency Jungle Creations on the zipwire shoot to create a standalone content piece based on the Jack Wills 'Hotsauce' competition. This peice of content alone shot by the Paradise London team has amassed over 1.5 million global views.

And one influencer heavy wrap party to close the show

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The girls arrived back in London for the JW closing party at Portobello docks.