The Ned logo

For nearly a century, Kent & Curwen has stood as a paragon of authentic British menswear

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Founded by Daniel Kearns and brand partner David Beckham.

HERITAGE LABEL KENT & CURWEN WAS ESTABLISHED IN THE 1920S AND IS BEST KNOWN FOR HAVING CREATED THE ICONIC CRICKET SWEATER. IN SEPTEMBER 2015, DAVID BECKHAM JOINED KENT & CURWEN IN A PARTNERSHIP, ACTING AS A BRAND AMBASSADOR AND A CREATIVE LEAD AS THE LABEL LAUNCHED INTO A NEW ERA.

‘THANK YOU GUYS – THE BRANDING LOOKS GREAT, REALLY IMPRESSIVE.’David Beckham. Brand Embasador

Our Approach

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OUR SENIOR TEAM WERE INTRODUCED TO KENT & CURWEN TO ASSIST WITH THE COLLATION, BRANDING AND DESIGN OF THEIR LINE-SHEET COLLATERAL AHEAD OF SEASON PROMOTION IN HONG KONG. OUR DELIVERABLES LIST HAS EXPANDED TO FULL MOOD BOARD DESIGN AND PRODUCTION.