ITV studios, the uk's biggest production company with sales & distribution, consumer products and production on a global scale
ITV’S IN-HOUSE MARKETING TEAM APPOINTED PARADISE LONDON TO CREATE A RANGE OF BRANDED MATERIAL TO SUPPORT THE LOVE ISLAND ACTIVATION AT MIPCOM.
'LOVE ISLAND BROUGHT IN THE HIGHEST VIEWING FIGURES IN ITV2'S HISTORY.'Huffington Post, 2017
Our aim was to make sure that the range of individual assets retained
consistent continuity so that the promotion from the show felt like a journey during the event.
we ensured the creative approach made the documents feel like an experience that the users would
discover as the campaign progressed.
‘this project is another fine example of our brand team collaborating with our supply chain and merchandising department to creatively and logistically deliver a range of assets within a tight time-line to best suit the fantastic work itv studios are doing with the love island show.
Martin dunn, business development director