Reed Is the Uk’s No.1 Job Site With Over 7 Million Jobseekers Utilising the Platform for New Career Opportunities
Paradise London’s brand team were appointed Reed’s creative agency in 2018 to completely refresh and refine their Love Monday’s campaign.
‘Our core aim here was to create an engaging asset that worked across a plethora of channels for the campaign.’Richard Staplehurst, Head of Strategy
‘I love the fact that our final design brings that human personality into the logo, I think that’s what helps it resonate’Nick Jekyll, Creative Director
We hosted several strategy and planning sessions with Reed’s in-house design team ahead of concept, to ensure we were meeting the creative requirements that would help this campaign scale going forward. Our main task was to find something that worked across print, digital and OOH marketing assets just as well as it does on a static poster. We developed motion graphics and animations to support the fantastic work created by the advertising teams and rolled this branding out through social media channels for their Instagram campaign.
'We hope this campaign helps to empower people to search for their perfect job and encourage them to Love Mondays.'Mark Rhodes, Director of Marketing