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The Mayor of London, Sadiq Khan, has kick-started his programme to make London one of the greenest cities in the world by delivering £750,000 to plant more than 40,000 new trees across the capital Over the next two months.

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Paradise London were commissioned as lead creative agency by wavemaker to work with them on the 2018 ‘free trees’ campaign, which is set to be a ground-breaking government lead scheme.

"I want London to be one of the world’s greenest cities which is why I’ve prioritised this funding to kick-start the delivery of thousands of new trees and to protect and enhance our much-loved green spaces.”Sadiq Khan, Mayor of London

“WE WORKED CLOSELY WITH THE FANTASTIC TEAM OVER AT WAVEMAKER TO ENSURE WE DELIVERED CREATIVE THAT REALLY SUITED THE CAMPAIGN. IT WAS ESSENTIAL THAT THE ASSETS HAD A REALLY RECOGNISABLE THEME THROUGHOUT."Nick Jekyll, Creative Director

Our Approach

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We developed a range of both static and animated assets to support the campaign. These ranged from both Instagram and Facebook visuals as well as short motion graphics for sponsored posts for further engagement. We created a ‘How-To’ Guide that followed the branding theme and creative.