Monster Energy and Lewis Hamilton are teaming up to drive sales among sports fans by releasing a brand new line, named Monster LH44. The British Formula One racing driver has previously worked with Monster Energy on competitions and on-pack promotions,.but this activity marks the first time the brand has worked with him on a flavour. Convenience retailers can stock the black grape flavour from mid-April in price-marked packs.
” We are proud and excited to welcome three-time F1 World Champion, Lewis Hamilton, to the family. Our global partnership, which complements Monster Energy’s long-term sponsorship of the Mercedes-AMG Petronas Motorsport team, will see Lewis working in partnership with Monster Energy separately from his racing endeavours. “
“I’m super excited to announce that I’m going to be partnering with Monster Energy and working with them to bring out my own drink, which is something I’ve wanted to do since we began working together years ago. Monster Energy is such a cool brand. They are involved in so many great sports that I watch as a fan and participate in during my own spare time. It’s also a really exciting opportunity for me to meet and collaborate with other Monster athletes I admire. There are exciting times ahead.”
Paradise London is excited at this amazing collaboration, and couldn’t be happier than Lewis has joined the Monster Energy team. We really look forward to what the future holds for the both of them, and helping out in any way we can.
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