The Association of Independent Music organisation provides a collective voice for some of the largest music labels and artists in the world.

Paradise London’s brand team were appointed to direct the AIM rebrand (the first in over 10 years) - and establish a modern yet fitting new positioning for the brand.

Paradise London AIM
Paradise London AIM
Paradise London AIM
Paradise London AIM

"The logo looks absolutely great! Well done team!"

Jude McArdle, Music Indie

Paradise London AIM
Paradise London AIM
Paradise London AIM
Paradise London AIM

Our Approach

Our brand team took a lot of influence from old school labels, publishers and iconic music brands. We wanted to give the logo strength and develop an asset that would stand the test of time. We toyed with concept designs, providing visuals and renders to ensure that the branding would be scalable across AIM’s range of sub-brands and assets. The end result has a really modern feel, but retains a sense of transparency and simplicity that we felt sat well with aim’s values.

'working with the aim was an absolute dream. The brand fits perfectly within our creative remit and we’re really pleased with the end result.'

Nick Jekyll, Creative Director

Paradise London AIM
Paradise London AIM