Paradise London’s brand team were appointed to direct the AIM rebrand (the first in over 10 years) - and establish a modern yet fitting new positioning for the brand.
Jude McArdle, Music Indie
Our brand team took a lot of influence from old school labels, publishers and iconic music brands. We wanted to give the logo strength and develop an asset that would stand the test of time. We toyed with concept designs, providing visuals and renders to ensure that the branding would be scalable across AIM’s range of sub-brands and assets. The end result has a really modern feel, but retains a sense of transparency and simplicity that we felt sat well with aim’s values.
Nick Jekyll, Creative Director