BBC Music Introducing is BBC Radio's platform supporting unsigned, undiscovered, and under-the-radar UK talent.
Paradise London were delighted to join BBC Music Introducing in New York City to create a documentary style campaign for 4 fantastic up and coming jazz artists ahead of their showcase at (Le) Poisson Rouge - Manhattan for Winter Jazzfest 2019.
The agency’s creative team worked on location with Ezra Collective, Tawiah, Yazmin Lacey and Emma-Jean Thackray - filmed entirely around New York City’s hotspots to create a documentary format for the artists and BBC Music Introducing platform. The week culminated in a range of fantastic performances at the festival supported by BBC Music Introducing & the PRS Foundation - and hosted by the legendary Giles Petterson.
“Our aim was to create something with a real ‘fly-on-the-wall’ feel, but also something that gave the audience those really cinematic cuts of NYC at the same time."Nicky Cook, Head of Video
“New York is such a beautiful backdrop for this sort of campaign. We had a lot of fun with the artists and there’s some unbelievable new music coming through the platform.” Nick Jekyll, Creative Director