BBC Music Introducing is BBC radio's platform supporting unsigned, undiscovered, and under-the-radar UK talent.

Paradise is proud to showcase their third collaboration with BBC Music Introducing, this time at Radio 1's Big Weekend. The agency’s production arm were on-location at the festival to capture a plethora of up and coming musical talent on the BBC Music Introducing stage. The team curated content for over 20 artists across the festival including Tom Walker, The Amazons and Slowthai.

Our Approach

We were on location in Middlesborough for a very wet and windy Radio 1 Big Weekend. We curated content for over 20 artists across 3 days, shooting hero content for acts such as Tom Walker, The Amazons, Aitch and Slowthai.

Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing

"Our aim was to be able to capture the energy of each artist and convert people to stop by the BBC intro stage at the many upcoming festivals. "

Nicky Cook, Head of Video

“We had a lot of fun putting this together. There’s some unbelievable new music coming through the platform. ”

Nick Jekyll, Creative Director

Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing

Deli Kitchen

Content, production

Dominvs Group

Branding, Digital, production

Taste of London

Content, production