BBC Music Introducing is BBC radio's platform supporting unsigned, undiscovered, and under-the-radar UK talent.

Paradise London were delighted to join BBC music introducing in new york city to create a documentary-style campaign for 4 fantastic up and coming jazz artists ahead of their showcase at (le) Poisson Rouge - Manhattan for Winter Jazzfest 2019.

Our Approach

The agency’s creative team worked on location with Ezra Collective, Tawiah, Yazmin Lacey and Emma-jean Thackray - filmed entirely around new york city’s hotspots to create a documentary format for the artists and BBC Music Introducing platform. The week culminated in a range of fantastic performances at the festival supported by BBC Music & the PRS Foundation - and hosted by the legendary Giles Petterson.

“Our aim was to create something with a real ‘fly-on-the-wall’ feel, but also something that gave the audience those really cinematic cuts of NYC at the same time. "

Nicky Cook, Head of Video

“New York is such a beautiful backdrop for this sort of campaign. We had a lot of fun with the artists and there’s some unbelievable new music coming through the platform. ”

Nick Jekyll, Creative Director

BBC Music Introducing is BBC radio's platform supporting unsigned, undiscovered, and under-the-radar UK talent.

Our Approach

“Our aim was to create something with a real ‘fly-on-the-wall’ feel, but also something that gave the audience those really cinematic cuts of NYC at the same time. "

“New York is such a beautiful backdrop for this sort of campaign. We had a lot of fun with the artists and there’s some unbelievable new music coming through the platform. ”

Related Projects

Jack Daniels x Be at One

Branding, Content

Asics x KRPT

Branding

Berkley London

Branding

Guerrilla

Branding