BBC Music Introducing is BBC radio's platform supporting unsigned, undiscovered, and under-the-radar UK talent.

Paradise London were delighted to join BBC music introducing in new york city to create a documentary-style campaign for 4 fantastic up and coming jazz artists ahead of their showcase at (le) Poisson Rouge - Manhattan for Winter Jazzfest 2019.

Our Approach

The agency’s creative team worked on location with Ezra Collective, Tawiah, Yazmin Lacey and Emma-jean Thackray - filmed entirely around new york city’s hotspots to create a documentary format for the artists and BBC Music Introducing platform. The week culminated in a range of fantastic performances at the festival supported by BBC Music & the PRS Foundation - and hosted by the legendary Giles Petterson.

Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing
Paradise London BBC Music Introducing

“Our aim was to create something with a real ‘fly-on-the-wall’ feel, but also something that gave the audience those really cinematic cuts of NYC at the same time. "

Nicky Cook, Head of Video

“New York is such a beautiful backdrop for this sort of campaign. We had a lot of fun with the artists and there’s some unbelievable new music coming through the platform. ”

Nick Jekyll, Creative Director

Paradise London BBC Music Introducing