We collaborated with the production team and rough-cut to create stylised and contemporary animated content for the new cutting edge BBC Three comedy.
Paradise's digital animation team were brought in to create a range of branded transition animations to help narrate the sketches. This involved hand-drawn emoji’s, animated assets relevant to each sketch and stylised text/font work to help label each section - setting the scene for the characters to decipher how you ’shouldn’t’ pull a Chinese girl. Paradise's head of digital, Dan Brookes comments 'it was great fun creating these almost tongue-in-cheek animation slides, the goal was always to find something that added and enhanced the comedic nature of what the girls were doing on camera, and to help each scene flow naturally into the next.
