We were appointed by Beyond Meat to produce a range of branded merchandise for consumers, as well as marketing to the on-trade, across Europe. We created brand awareness with the production of half a million eco-friendly Burger flags used in restaurants. We also kitted out chefs and staff with Aprons and T-Shirts for additional awareness, and Pin Badges and Cooler Bags for consumers gift-with-purchase items.
The Beyond Meat merchandise had to meet two criteria; making more consumers aware of the brand whilst also increasing on-trade sales through merchandise incentives. The products were chosen to cater for restaurants in an industry where there is an ever growing pressure to supply sustainably produced meat alternatives. The consumer merchandise we felt complimented a target audience who would use the selected merchandise with pride making them brand ambassadors.
Our supply chain network stretches globally. From working with some of the world's biggest brands, we ensure all the raw materials used to meet quality standards. We co-ordinate with factories to work on timelines from initial materials to the sampling and manufacture stages. Timings are a priority and communication with factories and our logistics partners are crucial to meet our client's deadlines. Our shipping team works closely with our logistics network able to ship to over 200 countries.