We were appointed with full brand direction and positioning for the festival. We collaborated with the passionate team at NUCO to create a full brand setup inclusive of logo, palette, textures, assets, copy and social content to advertise the return to the mountains. Our job was simple - understand the festival demographic, solidify a brand approach that aligned with the strategy and deliver solid creative for marketing. Then hit the mountains.
Atmospheric and textured blue palettes, emblem themed logo assets, mountainous grains and speckle particles all made up the creative framework applied across the marketing output. We put focus on the student 'life-style' imagery for relatability and kept the branding bold, contemporary and accessible.
A cohesive marketing output across social, web and print bringing the DSW branding to life. Our assets were student themed, loud, punchy and designed for immediate 'sign-up-now' impact on release. These accompanied our hero video edit alongside multiple social cut-downs, insta stories and sales driving material during the DSW launch in 2020.
The site was fully designed in XD for UI and layout - with NUCO's brand team taking on build duties. You can view the full digital experience below.
Nick Jekyll, Creative Director
Danny Nugent, MD, Nuco Travel