Established in 1995, Freedom Brewery is a pioneer of premium craft lager brewing in the UK. Now one of the leading breweries in this sector, Freedom’s range of beers, has won over 25 International and National awards in the last 4 years alone.

Paradise was appointed branded merchandise agency to produce and supply quality branded promotional barware for Freedom Brewery and their on-trade POS offering. The team produced a range of stylish and practical barware/accessories designed to reinforce their position as the premium craft larger in the marketplace.

Supply Chain & distribution

Our supply chain network stretches globally. From working with some of the world's biggest brands, we ensure all the raw materials used to meet quality standards. We co-ordinate with factories to work on timelines from initial materials to the sampling and manufacture stages. Timings are a priority and communication with factories and our logistics partners are crucial to meet our client's deadlines. Our shipping team works closely with our logistics network able to ship to over 200 countries.


Strict regulations for products circulating in Europe mean each of our partners in China, Turkey, India, and the rest of the world must have the correct certifications to manufacture and ensure each product passes the relevant tests. A list of just a couple of the different tests we operate is as follows: ISO 9001 (quality control certification), ISO14000 (Environmentally Friendly certification). We make sure each product we produce, passes a specific test to be certified for sale in Europe.

Our Network

Working with global-reach brands means that we must have a network to suit. We run customs clearance and local delivery in over 80 countries for some clients. As there are strict requirements in place for retail clients with regard to their own warehousing and distributions we take the case of SKU and barcoding at the point of manufacturing saving costs for the client.