Life is full of moments, big and small, planned and spontaneous, and those moments need something worthy of the occasion – a vodka of unparalleled quality that’s made without compromise.

We worked with the Grey Goose UK team to develop a series of 'always on' digital content for the 2020 'Live Like' Campaign. The campaign was set to target the world of the Grey Goose intrepid consumer permeating through personal and cultural moments, driving a clear brand purpose in the lives of the brand-consumer. The aim was to make the campaign to feel intrinsically relatable to the audience and drive conversation around the brand.

Approach & Creative

'Live Like you need bigger speakers' was born from the concept of socialising and enjoyment with friends. The shoot was set in an East London apartment space and follows the journey of the unexpected arrival of a group of friends. "We wanted to create a really vibrant atmosphere for socialising at home, and something that echoed some of the previous Live Victoriously brand creative" states Nicky Cook. DOP: Nicky Cook Creative Director: Nick Jekyll Lighting: Dominic Ellis Stills: Annabel Staff Production Manager: Martin Dunn Stylist: Sabrina Di Guilio Social: Luke Jekyll Production Assistant: Amber van de Sande

"We wanted our creative to feel energetic and vibrant whilst sitting comfortably within the Grey Goose 'Live Victoriously' landscape."

Nick Jekyll, Creative Director, Paradise Agency

"The brief was to create a framework that really resonated with Gen X & the Paradise team delivered exactly that."

Global Social Brand Manager, Grey Goose Vodka