We were appointed as lead creative agency for JW's ‘Hit the Road Jack’ campaign. Travelling, kayaking, diving and riding over 5000 miles across the UK with leading influencers Healthy Chef Steph and Gemita samarra - you can see the full campaign below.
The Paradise team packed their bags at the beginning of June and set off in a 1960's land rover kitted out with their rig, drones, audio, sleeping bags and an editing studio built into the back of the van. The brief was to follow the girls around the UK capturing content, stills, branded material and experiences to help shape jack will's 2018 'Hit the Road Jack' campaign. The content premiered across all major social platforms and was edited on the road for 'real-time' experience and to slide in perfectly with the influencer's individual output. Art directed cinematic shots combined with the more social nature and 'in-the-moment' footage and stills produced a campaign that wasn't only branded and beautiful, but content that was also real and relatable to the Jack Wills audience.
The route took two production teams from Penzance to Belfast, Cornwall to the Lake District, London to Glasgow. It threw the girls across the UK's longest zip wire, took Gemita to the depths of the ocean, powered Lottie and Steph through Eastnor castle's land rover experience and allowed for a little r&r in some of the UK's most luxurious hidden treasures.
Aaron fletcher, Director of Creative, Jack Wills
Nick Jekyll, Creative Director
Paradise's video content has amassed over 70,000 views on the JW Instagram channel alone, not including views on story-based content. Paradise partnered with viral content agency jungle creations on the zip wire shoot to create a standalone content piece based on the jack wills 'hot sauce' competition. This piece of content alone shot by the Paradise team has amassed over 1. 5 million global views.