Catford cc Equipe / Banks is one of the only elite cycling teams in Britain and supported by world-renowned fashion designer Jeff Banks.

The Paradise London production team were tasked with creating a range of stylised, contemporary and engaging content for the team's digital campaign.

Paradise London jeff banks
Paradise London jeff banks
Paradise London jeff banks

Our approach

We opted for high profile, ott hyper zoom transitions to really give the video that movement and pace. We wanted the visual experience to suggest that the viewer was almost cycling through the story so wanted to keep the pace up.

Paradise London jeff banks
Paradise London jeff banks
Paradise London jeff banks
Paradise London jeff banks
Paradise London jeff banks
Paradise London jeff banks
Paradise London jeff banks
Paradise London jeff banks