Ministry of Sound first opened its doors in 1991 and to this day, remains one of London's most iconic dance venues.

Paradise London collaborated with the south London media giant, alongside Coalition talent and Raymond Gubbay to create an international live tour; 'The Annual Classical.' A tribute to 90’s dance classics, reimagined by a live orchestra and fronted by DJ Judge Jules. The agency provided the shows opening documentary - ‘The history of Ministry’ - a long-form piece of content documenting the history of the club, label and brand from 1991 through to the present day. The documentary opened the show on Saturday 26th January 2019 at the royal festival hall on London's Southbank.

The concept

The creative behind the documentary uses co-founder Justin Berkman as the core narrative and links through 10 different DJ's all telling their version of the story simultaneously. The documentary weaves between historic club footage, split-screen styling of club imagery, contemporary b-roll of the club and a fully animated timeline that takes the user back through the years.

Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound

Animation & Design

The documentary’s opening segment is built around the iconic Ministry of Sound logo. The rings break away from the icon and are used to house the years as the documentary counts back to 1991. Accompanying stock footage from relevant years glitches into place throughout the animation.

Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound

Introduction Narrative

The documentary’s intro scene was shot during the day at the club itself; following co-founder Justin Berkmann as he enters through the main doors and prepares his DJ set. The club then builds to life and into full production as the dance floor fills. This entire segment was shot completely on green screen.

Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound

The Show

The documentary opened the sold-out show on Saturday 26th January 2019 at the royal festival hall on London's Southbank, to an audience of 3,000.

Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound
Paradise London Ministry of Sound