Paradise’s brand team were appointed Reed’s creative agency in 2018 to completely refresh and refine their 'Love Monday’s' campaign.
Richard Staplehurst, Head of Strategy
Nick Jekyll, Creative Director
We hosted several strategy and planning sessions with Reed’s in-house design team ahead of concept, to ensure we were meeting the creative requirements that would help this campaign scale going forward. Our main task was to find something that worked across print, digital and ooh marketing assets just as well as it does on a static poster. We developed motion graphics and animations to support the fantastic work created by the advertising teams and rolled this branding out through social media channels for their Instagram campaign.