Tourism Ireland logo

Tourism Ireland is the marketing body responsible for marketing the island of Ireland overseas. Tourism Ireland was established as one of "six areas of co-operation" under the framework of the 1998 Belfast Agreement.


Paradise London were appointed lead production agency to create bespoke content for the brand. Our in-house production team captured Tourism Ireland’s presence at the London Irish Centre showcase event, filming interviews and live performances from Ed Sheeran, Annie Mac and Sara Cox - creating a beautiful bespoke edit for the charity.

“Ireland has become somewhat of a regular part of my life in the past year. Having directed the Irish location shoot for Jack Wills, taking part in the LIC Dance Battle and interviewing Ed Sheeran on behalf of the LIC."Richard Staplehurst, Head of Strategy

"It was really rewarding to work with such passionate talent. As charity ambassadors Ed and Dermot were really keen to chat with us about the fantastic work the charity is doing." Nick Jekyll, Creative Director



With such a wide range of talent available to work with, it was essential that our team were fully briefed on the days events and event plans. Our production team met with the London Irish Centre's CD Gary Dunne to ensure to storyboard the content ahead of the shoot. Our talent shot list included Sadiq Khan, Ed Sheeran, Dermot O' Leary, Sara Cox, Annie Mac and Dara O' Brien. We covered talking heads as well as cinematic wide angles of the performances and speeches. We wanted to be up close and personal with the talent to maximise the emotion throughout interviews.