We were appointed branded merchandise agency to produce, design, style and position the Yamaha 2020 merchandise range.
We partnered with the motorsport giant to produce a range of products to sit within each of their core range categories; Paddock Blue, Faster Sons, Revs, Hyper-naked, Adventure and a Special Christmas range. Each range needed to be segmented into its own sub-brand, with different target segments. We then tailored the product & design to really sit alongside the sections core demographic. We then treated this as a rebrand identifying key patterns and trends within the evolving market. We researched each demographic making sure each product was both unique and functional. Stylistically we understood brand guidelines for each range making sure we carried the identity of the brand through to the product.
Working closely with our global supply network, we supply our in-house designs to the operations team to be produced into drawings for each mould. The CAD's are then supplied to Yamaha for approval before mass production starts.
Each product we produce for Yamaha are completely custom, so it's essential the CAD, samples and moulds are accurate. We work with select partners to produce these technical drawings to give a clear indication of size, look, and the finished result. These are then submitted for approval before pre-production samples are created. We then create the full branded samples, with Pantone colour, shape, size and logo placement for the second round of approval.
When the client has approved the pre-production samples all materials are died, cut, and produced to the same specifications as the sample. Working with our factory and our quality control partner we arrange 3 visits to monitor production, specification, and quality this is to confirm it meets the same standards as the pre-production sample. The main checkpoints to ensure they meet the required guidelines are the Pantone match, item size, logo placement, and finish.
Our supply chain network stretched globally. From working with some of the worlds biggest brands, we ensure all the raw materials used meet quality standards. We co-ordinate with factories to work on timelines from initial material to the sampling and manufacture stages. Due to strict requirements in place for retail clients, timings are a priority and communication with factories and our logistics partners is crucial. Our shipping team work closely with our logistics network able to ship too over 200 countries.
Strict regulations for product circulating in Europe means each of our partners in China, Turkey, India, and the rest of the world must have the correct certifications to manufacture and ensure each product passes the relevant tests. A list of just a couple of the different tests we operate are as follows: ISO 9001 (quality control certification), ISO14000 (Environmentally Friendly certification). We make sure each product we produce, passes a specific test to be certified for sale in Europe.
Our supply chain networks span globally. Working with global-reach brands means that we must have a network to suit. We run customs clearance and local delivery in over 80 countries for some clients. As there are strict requirements in place for retail clients with regard to their own warehousing and distributions we take care of SKU and barcoding at the point of manufacturing saving costs for the client. For Yamaha Motor specifically, we work closely with all of their booking-in teams and supervisors of their automated warehousing systems, together with the paperwork we support with which in turn aids their accounts teams for a streamlined finish to the supply chain.