Paradise appointed Creative content agency for Jack Wills summer campaign


One month. Two Ladies. One Mission. It’s time for Jack Wills to ‘hit the road’ this summer! Kitted out with selected items from their new collection, all packed in the back of the brand new Jack Wills Land Rover, our creative team head out to join Gemita, Steph and the Jack Wills team on an epic road trip across the UK.

“We are extremely proud to partner with this iconic British brand, it’s a really exciting collaboration.”


This summer Paradise joins super chef Steph Elswood, stunt performer Gemita Samarra and the Jack Wills team for a journey around the British Isles. Sticking close to the brands’ coastal routes, we’ll be shooting, producing and developing content exclusively for the Jack Wills Instagram channel. With stories, live content and featured posts – audiences will be able to (for the first time ever) ‘hit the road’ with Jack Wills as we surf, kayak and hike our way around these small islands we call home.

Following our recent work with Truefitt & Hill, Mane n’ Tail & fashion house Kent & Curwen last year – we are extremely excited to be back in the fashion and retail arena. Jack Wills is such an iconic brand and one that the team here at Paradise are all too familiar with.

We’re sure the university goers will be familiar with the branded hoodies and jogging bottoms – however, following on from last years Sport x Life collection Jack Wills shows it is a brand moving with the times and redefining their place in the market this year.

“The relationship between the Jack Wills team and Paradise is a perfect example of brand meets agency. From our initial conversations through to hanging out at our Paradise London Live event at The Ned back in October – it goes to show how having a good reputation and a positive approach to new working relationships can produce some great ideas, campaigns and what is set to be one hell of a road trip. We’re really excited to be collaborating with Jack Wills, and their “Hit The Road Jack” summer campaign is the perfect opportunity for us to utilise the entirety of our creative and production departments”.


Please follow our social channels and the Jack Wills Instagram to keep up to date with our journey.