Paradise commissioned as lead creative agency for Autosport International branding 2020.

We are extremely proud to have been commissioned to work on the design and branding approach for Autosport International 2020. Their work will cover refreshing creative and brand positioning across both trade and consumer marketing output.

As Europe’s largest motorsport show, Autosport International indulges motorsport professionals and enthusiasts alike from January 9th – 12th at Birmingham’s NEC. The trade-exclusive Autosport Engineering Show offers registrants the opportunity to network with like-minded individuals, discover the latest industry innovations and collaborate with new businesses. On Saturday and Sunday, the doors open up to the public, where visitors can see some of the most iconic cars of motorsport on display, racing celebrities take to the stage to discuss their career highlights and look on as professional drivers get engines revving and cars backflipping in the Live Action Arena.

“Working closely with the Autosport team, we are keen to emphasise their involvement within the automotive space. It’s a great year to be involved & we’re looking forward to showcasing their 30th Anniversary as well as as their long-standing 70 year partnership with F1. It’s going to be bigger and better than ever!”

Levon Gharibian, Senior Account Manager, Paradise Agency

“We’re approaching this with a full 360 campaign creative in mind. This is not only about enhancing the initial event marketing – it’s also about finding a creative and stylistic thread that can run through digital & social content. We’re looking for an innovative and interactive new way to drive ticket sales.”

Nick Jekyll, Creative Director, Paradise Agency

Keep your eyes peeled on all social activity and the shows website here to see how the agency approach the brand output ahead of 2020.