Paradise establish creative collaboration with Truefitt & Hill; the world’s oldest barbershop.

Established in 1805, Truefitt & Hill, perfumers, and purveyors of luxury grooming products – the quintessence of sophistication and style for the most distinguished of a gentleman.  Aftershaves. Colognes, aftershave balms, shaving accessories and hair products are among the vast collection of commodities offered at their luxury St James location, all of which are proudly made in Britain.

Paradise’s creative team will be taking on the branding and design direction for 2 new product ranges within their Summer and Winter collections this year.

The new ranges are set to launch this year at several luxury London events – keep an eye on Paradise’s socials for further information, and be sure to discover the astounding history of Truefitt and Hill at

“We are really excited to be collaborating with this well-established brand and look forward to putting our ideas into production. My personal approach to this brief will be to use illustration – taking inspiration from patterns and photography taken from my own personal travels and experiment with deep warm tones and textures. We’re looking to create something truly unique for Truefitt and Hill this year.”

Emma Charlton – Head of Design, Paradise