Independent cinema chain Curzon is to offer members a new VOD service that will be bundled in with its subscriptions.
CURZON12 will host 12 titles a month that will be available to stream. Philip Knatchbull, CURZON CEO, said: “Members are at the forefront of everything we do at Curzon. Adding CURZON12 to our membership offering will allow Curzon members to further indulge their passion for cinema.”
The CURZON12 collection will feature the work of renowned auteurs such as Yorgos Lanthimos, Charlie Chaplin, Andrea Arnold, Satyajit Ray and Agnes Varda.
Curzon already has a foot in the pay-TV world through VOD services available on Virgin Media, BT TV and Freesat.
Paradise London was brought in to create, design and produce the branded collateral for the campaign that ran across the country.
“We loved helping out the campaign and have even been sent a video of our branded merchandise that was used as digital promo.”