Chinese Burn’s ‘How NOT to pull a Chinese girl’ is a digitally focused comedy sketch running as part of the BBC’s Life Lessons series – it’s a complimentary short to the Roughtcut pilot of Chinese Burn which TX’s today (27th November on iPlayer.)
Paradise’s digital animation team were brought in to create a range of branded transition animations to help narrate the sketches. This involved hand-drawn emoji’s, animated assets relevant to each sketch and stylised text/font work to help label each section – setting the scene for the characters to decipher how you ’SHOULDN’T’ pull a Chinese Girl.
Paradise’s Head of Digital, Dan Brookes comments ‘It was great fun creating these almost tongue-in-cheek animation slides, the goal was always to find something that added and enhanced the comedic nature of what the girls were doing on camera, and to help each scene flow naturally into the next.”
Chinese Burn is one of BBC Three’s new Comedy Slices, written by new writing talent Yennis Cheung and Shin-Fei Chen. Leading a cast alongside Yuyu Ray and a guest performance from Felicity Montagu (Alan Partridge.) Chinese Burn is produced by Alex Smith (Trollied, Adolf the Artist) and Ash Atallla (The Office) and is available on BBC iPlayer now.