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Durham Ski Week

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A week of snow set in one of the most prestigious resorts in the World, Val-d’Isère.

We were appointed with full brand direction and positioning for the festival. We collaborated with the passionate team at NUCO to create a full brand setup inclusive of logo, palette, textures, assets, copy, and social content to advertise the return to the mountains. Our job was simple - understand the festival demographic, solidify a brand approach that aligned with the strategy and deliver solid creative for marketing. Then hit the mountains.

Atmospheric and textured blue palettes, emblem-themed logo assets, mountainous grains, and speckle particles all made up the creative framework applied across the marketing output.

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Assets & Implementation

A cohesive marketing output across social, web, and print bringing the DSW branding to life. Our assets were student-themed, loud, punchy, and designed for immediate 'sign-up now impact on release. These accompanied our hero video edit alongside multiple social cut-downs, Insta stories, and sales-driving material during the DSW launch in 2020.

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The site was fully designed in XD for UI and layout - with NUCO’s brand team taking on build duties. You can view the full digital experience below.

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“Paradise were integral to injecting life into our vision. They got the brief, ran with it, added extra and invaluable ideas and all with the pace we needed.”

Danny Nugent - MD - Nuco Travel

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Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: enquiries@paradise.london

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