Durham Ski Week
A week of snow set in one of the most prestigious resorts in the World, Val-d'Isère.
We were appointed with full brand direction and positioning for the festival. We collaborated with the passionate team at NUCO to create a full brand setup inclusive of logo, palette, textures, assets, copy, and social content to advertise the return to the mountains. Our job was simple - understand the festival demographic, solidify a brand approach that aligned with the strategy and deliver solid creative for marketing. Then hit the mountains.
Atmospheric and textured blue palettes, emblem-themed logo assets, mountainous grains, and speckle particles all made up the creative framework applied across the marketing output.
Assets & Implementation
A cohesive marketing output across social, web, and print bringing the DSW branding to life. Our assets were student-themed, loud, punchy, and designed for immediate 'sign-up now impact on release. These accompanied our hero video edit alongside multiple social cut-downs, Insta stories, and sales-driving material during the DSW launch in 2020.
The site was fully designed in XD for UI and layout - with NUCO’s brand team taking on build duties. You can view the full digital experience below.
Paradise were integral to injecting life into our vision. They got the brief, ran with it, added extra and invaluable ideas and all with the pace we needed.
Danny Nugent - MD - Nuco Travel
Making it this far would suggest you enjoyed our work.
Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: firstname.lastname@example.org