- READ TIME: 2 min.
- BRAND: to be announced
Where should I actually spend my 2027 budget?
[Event]Budgets aren't getting easier, they're getting sharper. Marketers are being asked to justify every pound twice over, and the pressure to prove short-term ROI has never been louder. Yet the brands that win long-term aren't the ones chasing the safest, most measurable spend. They're the ones protecting brand-building even when the boardroom wants certainty.
In this session, we unpack how major brands are planning for 2027: where they're doubling down, where they're pulling back, and how they're defending long-term brand strength against short-term pressure. All of this is explored within the context of entertainment, and how entertainment continues to be one of the sharpest tools for building brand love in a crowded, distracted market. Drawing on the learnings from 2026, we examine what actually moved the needle and what turned out to be noise, to determine what belongs in next year's plan and what gets left behind.
We are Paradise, the agency for entertaining brands. Entertainment sits at the heart of everything we do, and for this session we're joined by three exceptional guests.
Key Takeaways
How to defend brand-building budgets when short-term ROI pressure is intensifying
Where major brands are increasing investment for 2027, and where they're cutting back
What actually moved the needle in 2026, and what turned out to be budget noise
How entertainment can be used strategically to build brand love in a crowded market
Practical frameworks for balancing long-term brand strength against short-term accountability