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[ ENTERTAINMENT INDUSTRY INSIGHTS ]

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Hero-art-1-grain.
  • Date: Thursday 12th November 2026
  • Time: 08:30—10:00
  • Location: Paradise, 8 Macklin Street, London, WC2B 5NF

Where should I actually spend my 2027 budget?

[Event]

Budgets aren’t getting easier, they’re getting sharper. Marketers are being asked to justify every pound twice, and the pressure to prove short-term ROI has never been louder. Yet the brands that win long-term aren’t the ones chasing the safest, most measurable spend. They’re the ones who protect brand-building when the boardroom wants certainty, and who are brave enough to do fewer things, better.

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In this session, we unpack how major brands are planning for 2027: where the smart money is moving, what’s getting less of it, and how they’re defending long-term brand strength against short-term pressure. We’ll look at why live experiences are thriving in a digital-first world, and how AI is shrinking the gap between an idea and something people can actually step into. We’ll ask whether sport and culture partnerships can earn their keep beyond a logo on a shirt. And we’ll get into the case for restraint: why one focused, well-crafted idea can outwork a plan that tries to do everything at once.

All of this is explored through the lens of entertainment, still one of the sharpest tools for building brand love in a crowded, distracted market. Drawing on the learnings from 2026, from Cannes to the World Cup, we examine what actually moved the needle and what turned out to be noise. The goal is to decide what belongs in next year’s plan and what gets left behind.

We are Paradise, and we make brands entertaining. Entertainment sits at the heart of everything we do, and for this session we’re joined by some exceptional guests from both sides of the budget: the brand side and the experience side.

Key Takeaways:

  • How to defend brand-building budgets when short-term ROI pressure is intensifying

  • Where the smart money is moving in 2027, and what’s getting less of it

  • What actually moved the needle in 2026, and what turned out to be budget noise

  • How to make the case for live experience in the plan, and how AI is changing what it costs and what it can do

  • How to make sport, culture and community partnerships work harder than a logo placement

  • The power of focus: building a distinctive brand by doing less, with more craft

  • Practical frameworks for balancing long-term brand strength against short-term accountability

Please respond below, and we’ll be in touch:

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