- Date: Thursday 12th November 2026
- Time: 08:30—10:00
- Location: Paradise, 8 Macklin Street, London, WC2B 5NF
Where should I actually spend my 2027 budget?
[Event][ Executive summary ]
Every pound is under pressure. Join Paradise to explore where brands are investing in 2027, how to defend brand-building, and why fewer, stronger ideas deserve more of the budget.
We’ll unpack what worked in 2026, what was noise, and what deserves a place in next year’s plan. From Cannes to the World Cup, we’ll examine the lessons shaping investment in live experiences, sport, culture and community—and how to turn partnerships into something people care about, beyond a logo placement.
With guests from the brand and experience worlds, we’ll explore how entertainment builds brand love and how AI is changing the speed, cost and possibilities of bringing ideas to life. We’ll tackle the tension between immediate results and lasting impact, with practical ways to defend brand-building in the boardroom and put more craft behind fewer, stronger ideas.
We are Paradise, and we make brands entertaining. Entertainment sits at the heart of everything we do, and for this session we’re joined by some exceptional guests from both sides of the budget: the brand side and the experience side.
Please respond below, and we’ll be in touch:
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How to defend brand-building budgets when short-term ROI pressure is intensifying
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Where the smart money is moving in 2027, and what’s getting less of it
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What actually moved the needle in 2026, and what turned out to be budget noise
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How to make the case for live experience in the plan, and how AI is changing what it costs and what it can do
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How to make sport, culture and community partnerships work harder than a logo placement
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The power of focus: building a distinctive brand by doing less, with more craft
Our 2026 podcast breakfast:
