With the arrival of Mother’s Day, it goes without saying that maternal bonds, influences or anyone who is seen as a mother figure, are so important in our lives. Here, we take a look back in time at some of our favourite Mother’s Day campaigns, with authenticity always at the forefront.
1. Procter & Gamble ‘Thank You, Mom’
Back in 2012, Procter & Gamble released their Mother’s Day campaign during the Olympics, creating an impactful message that many will still remember today. The heart of the film presents different mothers behind soon-to-be athletes, showing how they helped and nurtured them to become who they are today. The tagline for the campaign was ‘The hardest job in the world, is the best job in the world. Thank you, Mom.’ They also utilised the content to show that Procter & Gamble are a supportive and empathic company for mothers, with the addition of ‘Proud sponsor of Moms.’