Paradise expand into Europe appointing Michèle Hartevelt as Business Director.

We are excited to introduce Michèle Hartevelt as our new Business Director, marking our expansion into the European market with an Amsterdam hub.

With an impressive 30-year career in advertising and press events, Michèle has honed her skills as an all-encompassing Account Director, armed with formidable commercial acumen and a flair for marketing, communication, and event production. Throughout her career, Michèle consistently delivers exceptional results for clients, emphasising the importance of cultivating robust relationships and inspiring her team to excel.

Our European venture seamlessly aligns with our well-established client base in the Netherlands. Amsterdam, renowned as the brand epicentre of Europe, was the obvious choice for a Paradise international hub. We eagerly anticipate bringing a touch of London to our existing and new partners in the Netherlands.

Michele boasts an impressive portfolio, having worked with industry giants both nationally and internationally, including Yamaha Motor Europe, ASICS, and Heineken. Her expertise spans online and offline brand activation, and she has played a pivotal role in developing numerous online platforms, brand activation campaigns, and international consumer press events, such as the renowned EICMA Milano for Yamaha Motors.

Over the past decade, Michele has focused on successful product development, particularly for the Yamaha Motor merchandise collection. She has also taken the lead in organising press events and overseeing photo and video production for product launches across various categories, from Apparel to eBikes, eScooters, and ATVs.

What truly sets Michele apart is her commitment to co-creation. She thrives on collaboration, not only with her creative and strategy teams but also by actively involving clients in the creative process. Michele's passion for tackling new challenges, from strategy and creative development to organising brand activation events, is genuinely inspiring.

“I really believe in co-creation. Not only by working with both creative and strategy teams, but also by inviting clients to work closely with the whole team, even in the creative process. I love to use my creativity in the work that I do and I am eager to find and go for new challenges from strategy and creative development to organising the brand activation event itself.”

Under Michèle's leadership, our Amsterdam team will not only serve existing clients but actively seek new brand collaborations. Don't hesitate to reach out and connect with us.