Beyond Meat is an LA based producer of plant-based meat substitutes. The company has products designed to emulate chicken, beef, and pork sausage.
Paradise were appointed by Beyond Meat to produce a range of branded merchandise for consumers, as well as marketing to the on-trade, across Europe. We created brand awareness with the production of half a million eco-friendly Burger flags and kitted out chefs & staff with Aprons and T-Shirts with Pin Badges and Cooler Bags for consumers gift-with-purchase items.
Brand Awareness vs On-Trade Sales, now there’s our product challenge.
We had to meet two criteria; making more consumers aware of the brand whilst also increasing on-trade sales through merchandise incentives. The products were chosen to cater for restaurants in an industry where there is an ever growing pressure to supply sustainably produced meat alternatives. The consumer merchandise we felt complimented a target audience who would use the selected merchandise with pride making them brand ambassadors.
A global supply chain that allows us to meet all client requests for delivery.
We ensure all the raw materials used to meet quality standards. We co-ordinate with factories to work on timelines from initial materials to the sampling and manufacture stages. Our shipping team works in tandem with our logistics network, meaning we're able to ship to over 200 countries.
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