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Legends Global x Chelsea FC

PUTTING FANS BACK IN THE DRIVING SEAT.

CLIENT

Legends Global x Chelsea FC

Department

  • Studio

  • Social

Chelsea wanted to reintroduce the Stamford Bridge matchday experience for the new season in a way that felt made for fans, not like another stadium advert. We created a social-first film that puts the supporter in control - turning every step from arrival to kick-off into one seamless journey through matchday.

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Building out the individual slates for a true POV experrience.

MATCH DAY IS MORE THAN 90 MINUTES.

The Stamford Bridge experience starts long before kick-off. From arriving at the ground and scanning your ticket to grabbing a drink, exploring the concourse, meeting friends and finally taking your seat, there are hundreds of little moments that make matchday what it is.

The opportunity was to capture that entire journey through the eyes of the supporter - making the fan the main character and showing the experience exactly as they live it.

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ONE FAN. ONE TAKE. THE FULL EXPERIENCE.

We built the film as an immersive first-person journey through Stamford Bridge, tracking one supporter from arrival to their seat before kick-off.

Fast-paced camera movement, POV transitions, dynamic graphics and contemporary visual treatments connect each moment into one continuous experience - putting the viewer in the driving seat and making the final film feel less like an ad and more like the social content fans already choose to watch.