Truly magical merchandise for a global fanbase.
Ravenswood Experiences and Fever Tickets offer magical forest walk experiences as licensed partners of Warner Brothers on the Harry Potter and Fantastic Beasts franchises. We collaborated with their teams to design, develop, and produce a full range of retail merchandise for their three-month “Harry Potter & The Forbidden Forest Experience”.
A fully bespoke and cohesive range, built for a global fanbase.
We improved the quality and innovation of merchandise for a major event, collaborating with the Warner Brothers team to design high-quality products. The event expanded to multiple locations across the UK, Europe, and the US, requiring a powerful logistics and distribution network. Our team produced a wide range of merchandise appealing to multiple demographics, distributed globally through a production process spanning the UK, Europe, and China.
A range of scaling prices through low/mid/high.
Our merchandise offerings included low-priced mementos, mid-priced licensed gift shop products, and premium garments with exclusive and appealing themes for event attendees.
Delivery on a global scale, with seamless production across Europe & the U.S.
Paradise created cohesive merchandise ranges that targeted different demographics and offered different price points for a major event. We gained a stronger understanding of the event and created a range of products featuring 'hero' interactions and related character artwork.
“The event-specific merchandise was top-selling in all retail stores.”
We researched and improved successful product ranges based on data from previous retail sales, demographic and localisation research. We then developed product visuals with Warner Brothers artwork assets and held bi-weekly meetings with their LA creative team. Stock management tools helped forecast repeat orders, resulting in the most successful product range sold at each site.
“So good we had product review ‘unboxing’ videos by fans online.”
Best selling range of merchandise ever produced for the event, over $4 million in sales, across the season, a huge increase in customer satisfaction of products, saved tens of thousands of £GBP because of smart imports and distributions for the client.
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