Merzigo
Rebuilding Merzigo for a new era of entertainment.
CLIENT
Merzigo
Department
Experience
Studio
Merzigo helps premium entertainment connect with new audiences. Paradise helped the brand reflect that ambition. Working from strategy through to launch, we modernised its positioning, identity and tone of voice, then brought them to life across a new website, video, creative assets, merchandise and MIPCOM experience. One connected brand, built around the content it powers.
“The best brand experiences don’t interrupt the action. They become part of it.”
Make the brand as
compelling as the business.
Merzigo combines technology, human expertise and audience understanding to help content owners reach new fans and unlock commercial value. Its brand needed to tell that story with greater clarity and confidence.
The challenge was to move beyond the technical language of distribution and monetisation, and build a distinctive identity around what Merzigo makes possible: entertainment finding new relevance with new audiences.
ENTERTAINMENT, REBORN:
We began with a strategy session to define Merzigo’s role, audience and ambition. The opportunity sat between culture and commerce: understanding what people want to watch, and how that attention creates value.
“Entertainment, reborn” became the organising idea. We translated it into a bold visual identity and direct, energetic tone of voice. Electric violet, flashes of acid lime and confident typography gave the brand a contemporary presence. At its centre, the M-shaped portal framed and revealed content, making Merzigo recognisable while putting entertainment in the spotlight.
From the screen
to the show floor.
The website became the home of the new Merzigo, bringing its story, shows and identity together. Video put the brand in motion. Creative assets let the portal flex across content, while merch took the identity off screen and into people’s hands.
Then came MIPCOM. We translated the brand into a stand built for the entertainment industry’s biggest conversations, followed by a party that carried its energy into the evening. From the first click to the last track, it all belonged to the same world.
Every screen.
Every space.
Every detail.
From the first click to the final credits, every touchpoint got the Merzigo treatment. Website, video, brand assets and merch. On the MIPCOM floor and after hours. One unmistakable identity, ready for its close-up.
The rules behind the show.
A brand this bold needs a clear playbook. We built the Merzigo guidelines to keep every expression in character - from type, colour and tone of voice to the portal that puts content centre stage.
Everything the team needs to keep creating, without losing the plot.
Ready to entertain?
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