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NASS Festival x Loyle Carner

Using high-octane social to announce festival headliners.

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NASS Festival is the UK's biggest celebration of music & street art.

Paradise partnered with the live entertainment specialists Vision Nine to reveal the festivals third 2022 headliner Loyle Carner. Shot on location, in 5 hours - we created this slice of high energy, on-brand and climax inducing festival marketing.

“We had 45 seconds to capture the main pillars that make up NASS Festival.”

Nicky Cook - Head of Video, Paradise

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A social first, high energy edit that captures the culture of NASS Festival.

Fusing high octane bike sports with street art allowed the team to cut an edit that lives fully within the world of NASS. Our goal was to create a slice of marketing that lived truly within the street festival culture.

We wanted an animated approach that sat cohesively within the production.

From the gliding nature of a spray can, to the way a BMX cuts through the air - we love the way our title graphics and animated movements follow this motion. We worked closely with the V9 team to ensure these sat cohesively within our edit.

Making it this far would suggest you enjoyed our work.

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: enquiries@paradise.london