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NASS Festival x Loyle Carner

High-octane social creative to announce festival headliners.


NASS Festival is the UK’s biggest celebration of music, sport & street art.

Paradise partnered with live entertainment specialists Vision Nine to reveal the festivals third 2022 headliner - Loyle Carner. Shot on location, in five hours - we created this slice of high energy, on-brand and climax-inducing festival marketing.

“We wanted our announcement to fully immerse the viewer in NASS culture.”

Nicky Cook - Head of Video.

A social first, high-energy edit that captures the spirit of NASS Festival.

Fusing high-octane bike sports with street art allowed the team to cut an edit that lives fully within the world of NASS. Our goal was to create a slice of marketing that lived truly within the street festival culture and embodied the festival world created by Vision Nine.

We wanted an animated text style that sat cohesively within the production.

From the gliding nature of a spray can, to a BMX cutting through the air - we love the way our title graphics and animated movements follow this motion. We worked closely with the Vision Nine team to ensure these sat cohesively within our edit and communicated the artist offering.

Have you made it this far? You might just enjoy our work.

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: