Drinks Showcase

Game. Set. Merch.

We all know the electrifying allure of Wimbledon, the magic woven into every match, and the iconic partnership with Stella Artois that has become a legendary cornerstone of the sporting world.

So, when Stella Artois invited us to craft a dynamic, game-ready sampling strategy for this prestigious event, we enthusiastically leaped at the opportunity and got straight into action.

Challenge:
Help AbInBev introduce Brutal Fruit Cider to the UK market, aiming to specifically target young female alcohol consumers. Focusing on engaging activation campaigns and leveraging social media, with a goal of distributing 300,000 samples over five weeks.

Solution:
Focusing on championing authentic female relationships and that feeling you get when surrounded with real connection - we launched a summer campaign focusing on building brand awareness and putting liquid on lips.

Our merchandise team are tasked with the design, styling, positioning, and production of the Monster Energy merchandise range globally. A partnership that has been around for 7 years.

With a range of over 100+ items across master and sub-brands for over 40 different countries, the project is one of our largest, with a specific focus on supply chain management end-to-end to local territories. Our production list included VIP lanyards, POS ice buckets, bar runners, flags, key rings, badges, cups, bags, umbrellas, bottles, and sweatbands.

Joy - a brand new wine offering from CYT aimed at the Gen Z market.

As many drinks brands do, marketing a product born from established stock to a younger, more sceptical audience can feel daunting, uncertain and frankly alien to most. But for those brave enough to diversify and rebuild their brand it can also be revitalising, hugely rewarding and bloody exciting all at the same time! Enter the #WorldOfJoy

A slice of success with your Gen-Z and tonic?

Hosted at the Menagerie, Manchester.

We helped Grey Goose tap into Gen Z culture by shifting the narrative.

Life is full of moments, big and small, planned and spontaneous, and those moments need something worthy of the occasion. We worked with Grey Goose to develop a series of 'always on' digital content for their ‘Live Like' campaign to drive conversation around the brand.