The marketing force behind Europe’s most talked-about TV market.
Bringing a fresh take to the MIP Market portfolio.
Paradise partnered with RX Global as creative partner to launch and support the debut of MIP London, while refreshing and re-energising the branding and marketing for MIP Junior and MIPCOM. Three world-class events, one unified creative direction - breathing new life into the markets and connecting the global entertainment industry.
Leading the charge with the MIPLONDON debut.
MIPLondon made its debut in 2025 as RX Global’s newest addition to the international entertainment calendar. Paradise supported the launch with full branding and marketing, creating a bold new identity and a suite of campaigns to introduce the event to the industry. From design and messaging through to digital and on-site collateral, we built the tools to position MIP London as a must-attend market from day one.
A new flavour for social comms and bringing markets to life.
From the build-up to the show floor, our team captured the action in real time - turning moments into thumb-stopping social content. With fast-cut edits, bold graphics, and platform-first storytelling, we built momentum online and drove registrations where it mattered most: ticket sales.
All whilst preparing a fresh take on global branding for the legendary MIPCOM.
As MIP London set the stage, our work naturally laddered up to MIPCOM - giving the world’s biggest entertainment market a fresh creative lens. We re-energised the brand with bold visuals and updated messaging, ensuring MIPCOM felt both iconic and current, while staying true to its reputation as the industry’s flagship global event.
“Paradise just get it. Their entertainment know-how and market insight brought a bold new energy to how we marketed the entire portfolio.”
Amanda Justal, MIPCOM
Seamless production capabilities, both on and off site.
Paradise delivered end-to-end production support across the markets. On site, our video and social teams captured the energy in real time, while behind the scenes our designers, editors, and producers brought the brand to life through content, collateral, and campaign assets. From grading and motion to strategic brand design, every detail was crafted to ensure a consistent, high-impact experience across channels.
Results & Impact.
The impact spoke for itself. From strong attendance to brand buzz, the work translated directly into measurable results. Below are some of the key highlights that show how the strategy came to life and delivered across the board.
065k
single video views
095%
‘likely to purchase’
05*
average consumer rating
02m
OTS
Ready to level up your brand or campaign?
Get in touch with our team for support on your next project or campaign. Book a consultation with our creative department here: enquiries@paradise.london
