MIP Markets
Bringing the world’s biggest entertainment industry together under one global brand.
CLIENT
MIP Markets
Department
Studio
Social
MIP Markets required a refresh of its event portfolio branding across MIPCOM Cannes, MIPJUNIOR, MIP LONDON and MIP CANCUN. The objective was to modernise each event's visual identity while maintaining a clear connection across the wider MIP family.
Alongside the rebrand, MIP Markets needed a partner to develop and deliver integrated creative and organic social campaigns throughout the six-month lead-up to each event. This included creative asset production, social planning, live event content capture, hero film creation and real-time social coverage during the markets.
“When your audience makes entertainment for a living, you’d better entertain them.” - Paradise
One global entertainment
brand. Multiple markets.
Thousands of stories to tell.
MIPCOM Cannes, MIP LONDON, MIPJUNIOR and MIP CANCUN each have their own audience, energy and role within the global entertainment calendar. The challenge was to modernise each market without losing what made it distinctive — creating greater consistency across the portfolio while giving every event enough personality to stand on its own.
And because MIP doesn’t only exist when the doors open, the brand needed to work year-round: from campaign launches and speaker announcements to social content, live coverage and everything happening on the ground.
Turning a portfolio of
events into one connected
entertainment world.
We created a flexible creative and content system that gave MIP Markets a stronger shared identity without making every event look or feel the same.
At its heart was A Love Letter to TV - a creative platform celebrating the people, programmes, deals and ideas that keep the global entertainment industry moving. Around it, we built distinct identities, campaign toolkits and social systems for each market, giving the team a recognisable creative language that could flex from Cannes to London to Cancun.
"Paradise truly know
what it means to look
after and unite a brand
at scale."
RX Global
A complete strategic
content system for one
of the world’s biggest
entertainment events.
We built a complete content system designed to give the brand a consistent voice and keep audiences engaged year-round. From positioning and audience strategy through to editorial planning, platform creative, social-first content and live event storytelling, everything worked together to turn strategy into an always-on global content engine.
Making MIP feel alive
before, during and long
after the doors opened.
Rather than treating each market as a standalone event campaign, we built an always-on content ecosystem around the MIP calendar. Our team developed and delivered organic social campaigns across LinkedIn and Meta, campaign creative, speaker and partner content, live event storytelling, interviews, photography, video and hero films.
On the ground, Paradise became an extension of the MIP team — capturing the conversations, personalities and moments happening in real time and turning them into content while they were still culturally relevant.
One relationship became
a global partnership.
The project delivered a modernised and more cohesive brand experience across the MIP Markets portfolio, giving each event a stronger identity while reinforcing the connection between the brands.
Our creative, social and content strategy enabled MIP Markets to maintain a consistent and engaging presence throughout each campaign, increasing visibility and audience engagement across social channels. The success of the initial MIP LONDON engagement led to an expanded partnership across the wider portfolio, with Paradise now delivering creative, social and content support for MIPCOM Cannes, MIPJUNIOR and MIP CANCUN.
