Singapore Airlines

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Challenge + Brief.

To craft an electrifying, emotionally gripping and informative content campaign to ignite excitement about the new route. In the midst of connecting cultures, people, and cities, how do we position Singapore Airlines as the leader in this journey?

Solution + Creative.

Our social ads reimagine cultural connection, seamlessly bridging Singapore and Brussels. Through split-screen visuals and text conversations between friends, we capture the synergy between these vibrant cities—highlighting the ease of travel and celebrating the unity that brings people closer together.

Generating results.

By enhancing our media mix with precisely tailored print ads and social media formats, our content quickly captivated audiences across organic YouTube and a strategically targeted LinkedIn paid campaign.

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Creating festive drivers for the #SingaporeSnowglobe campaign.

Driving awareness around the new Singapore Airlines route to Cairns.

Using the power of conversation to create a modern social ad promoting new routes.

"We truly enjoy working with Paradise, and love their creative thinking.".

Marketing Communications & E-Commerce Manager Benelux, Singapore Airlines, Netherlands

Culture focused creative for the world's #1 airline.

CLIENT

Department