Test client name
Hero heading
Turning Corona’s most iconic ritual into an experience.
CLIENT
Test client name
Department
Experience
Studio
Corona challenged Paradise to make the brand an unmissable part of the SailGP experience. We developed a modular experiential concept built around Corona’s iconic lime ritual — combining high-volume service with a premium brand world designed to drive participation, dwell time, content and, ultimately, more Coronas in hands.
“The best brand experiences don’t interrupt the action. They become part of it.”
MORE INFO:
We took one of Corona’s most recognisable brand behaviours - the lime serve - and turned it from garnish into a Golden Hour Bar experience.
The resulting brought together a hero draught bar, abundant lime, natural materials, social spaces and playful brand interactions to create a sun-soaked Corona escape at the heart of SailGP.
Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
