Three Sixty Vodka x Junction 2
Turning Three Sixty’s diamond-distilled identity into a festival moment.
CLIENT
Three Sixty Vodka x Junction 2
Department
Studio
Experience
Three Sixty wanted to make an impact at Junction 2 without simply sticking another logo in a field. We took the brand’s distinctive diamond-cut world and turned it into a physical experience - creating a mirrored installation that became part photo opportunity, part meeting point and part piece of the festival itself.
Working out what best suited both brand and placement through concept and ideation.
Stand out. Without looking
like you’re trying to stand out.
Junction 2 has a strong underground identity and an audience that knows when a brand doesn’t belong. Three Sixty needed to create genuine presence without falling into the usual festival activation tropes - balancing its premium positioning with the raw energy of the rave. The opportunity was to create something visually striking enough to stop people in their tracks, while giving them a natural reason to interact with the brand.
Making the crowd
part of the brand.
Inspired by Three Sixty’s diamond-cut bottle and filtration story, Paradise created a freestanding mirrored installation that transformed the brand’s visual identity into something festival-goers could physically step into. Reflective, faceted surfaces played with the crowd, light and festival around them, creating an ever-changing photo opportunity that felt unmistakably Three Sixty while naturally encouraging people to stop, shoot and share.
All photos credit to Zara Truman.
Turning reflection into
interaction - and interaction
into trial.
The mirror became a highly visible social moment within the festival, supported by a fully branded Three Sixty bar experience that carried the diamond aesthetic through to point of purchase. Rather than separating brand experience from product, the two worked together — using visual impact and organic content capture to build awareness, while the bar gave festival-goers an immediate opportunity to discover and try Three Sixty.