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Tiba Tempeh

Bringing the Indonesian superfood to the UK market

CLIENT

Tiba Tempeh

Department

  • Experience

We partnered with the award winning Tiba Tempeh to create and deliver their debut stand at Taste of London in Hyde Park bringing the Tiba feeling to all the guests. The stand featured fresh hot samples, a Spin the Wheel competition, and exclusive merchandise that proved a crowd favourite.

The Challenge.

Tiba Tempeh wanted a stand out experience for the Taste of London consumers and to raise brand awareness on all levels. A key objective was to introduce the delicious taste of tempeh to consumers and allow them to taste the product at the stand and enhance brand engagement. Also critical for this activation was data capture for the newsletter as well as increasing the brands’ social presence.

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Our Approach.

Working hand in hand with Tiba Tempeh, we brought our stand to life using the iconic brand icons and colours to make the stand pop and stand out in the crowds. We also wanted to highlight the natural ethos of the brand with our living plant wall which certainly attracted attention. Our staff cooked two delicious recipes, live on the stand, to allow our consumers to taste the product and share and enjoy their experience. This created such a buzz on the stand and the queues proved it!

Our Spin the wheel gamification allowed us to collect data from the consumers as well as driving them to follow Tiba Tempeh on instagram.

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“Paradise delivered a beautiful stand that perfectly captured the Tibah brand. It looked incredible, attracted fantastic footfall and was a real highlight for us at Taste of London.”

Head of Marketing, Tiba Tempeh

50K

Stand Visitors

7k

Samples Distributed

5K

Newsletter Sign-ups

5*

Consumer Rating

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