Yamaha Motorsport is an automotive manufacturer and race team with over 38 world championships.
We were appointed branded merchandise agency to produce, design, style, and position the Yamaha 2020/21 merchandise range.
Concept & Design
We partnered with the motorsport giant to produce a range of products to sit within each of their core range categories; Paddock Blue, Faster Sons, Revs, Hyper-naked, Adventure, and a Special Christmas range. Each range needed to be segmented into its own sub-brand, with different target segments. We then tailored the product & design to really sit alongside the section's core demographic. We then treated this as a rebrand identifying key patterns and trends within the evolving market. We researched each demographic making sure each product was both unique and functional. Stylistically we understood brand guidelines for each range making sure we carried the identity of the brand through to the product.
Strict regulations for products circulating in Europe mean each of our partners in China, Turkey, India, and the rest of the world must have the correct certifications to manufacture and ensure each product passes the relevant tests. A list of just a couple of the different tests we operate are as follows: ISO 9001 (quality control certification), ISO14000 (Environmentally Friendly certification). We make sure each product we produce, passes a specific test to be certified for sale in Europe.
Booking in procedure
global-reach brands means that we must have a network to suit. We run customs clearance and local delivery in over 80 countries for some clients. As there are strict requirements in place for retail clients with regard to their own warehousing and distributions we take care of SKU and barcoding at the point of manufacturing saving costs for the client. For Yamaha Motor specifically, we work closely with all of their booking-in teams and supervisors of their automated warehousing systems, together with the paperwork we support with which in turn aids their accounts teams for a streamlined finish to the supply chain.
Retail & supply chain
Our supply chain network stretched globally. From working with some of the world's biggest brands, we ensure all the raw materials used to meet quality standards. We coordinate with factories to work on timelines from initial material to the sampling and manufacture stages. Due to strict requirements in place for retail clients, timings are a priority, and communication with factories and our logistics partners is crucial. Our shipping team works closely with our logistics network able to ship to over 200 countries.
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