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Defining music production in 30 seconds.


BMGPM are a globally recognised music company, representing over 2. 5 million songs and thousands of artists and songwriters.

Following the BMGPM 2019 rebrand, we were commissioned to concept, create, design and produce a brand video to tell the story of how BMG work. The content supports the updated brand identity and markets BMGPM's extensive range of services across social and brand activations worldwide.

‘I love the video and think it sits really well alongside the rebrand. It’s something I for one am really proud of. Thank you Paradise. “

Sinead Hartmann, VP, BMGPM US

Keen to ensure the content had a global feel, we visited the BMGPM team in Los Angeles - with a small hello from their downtown rooftop.

All footage was shot between London and Los Angeles covering real drums, members of the US team and behind the scenes studio visuals to give the content light and shade between the animation. It was about finding balance between the animation elements and the actual video footage to best suit the cut.

Making it this far would suggest you enjoyed our work.

Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: