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BMG

Defining BMG Production Music in 60 seconds.

A globally recognised music company, representing over 2. 5 million songs and thousands of songwriters.

CLIENT

BMG

Department

  • Studio

Following the BMG Production Music rebrand, Paradise were commissioned to conceptualise, create and produce a brand video to tell the story of how BMG work behind the scenes.

"I love the video and think it sits really well alongside the rebrand. We''re really proud of it. Thank you Paradise.".

Sinead Hartmann, VP, BMGPM US

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Keen to ensure the content had a global feel, we visited the team in LA - with a small hello from their downtown rooftop.

All footage was shot between London and Los Angeles covering real drums, members of the US team and behind the scenes studio visuals to give the content light and shade between the animation. It was about finding balance between the animation elements and the actual video footage to best suit the cut.