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Jack Wills

Giving influencers an action-packed summer trip of a lifetime.

What happens when you set two influencers off across the UK on a race back to London all in the name of Jack Wills?.

CLIENT

Jack Wills

Department

  • Studio

We were appointed lead creative agency for Jack Wills’ “Hit the Road Jack” campaign. Travelling, kayaking, diving and riding over 5000 miles across the UK with leading influencers Healthy Chef Steph and Gemita Samarra.

An agile production unit editing live content, daily reels and weekly round-up edits.

We packed our bags at the beginning of June and set off in a 1960s Land Rover kitted out with drones, audio, sleeping bags and an editing studio built into the back of the van. Content premiered across all major social platforms and was edited on the road for “real-time” experiences and to slide in perfectly with the influencer's individual output.

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“It was fantastic seeing the campaign content live. It showed off the amazing work Paradise have captured.”

Aaron Fletcher, Jack Wills

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Amassing over 270,000 views on the Jack Wills Instagram channel alone, not including views on story-based content.

We partnered with viral content agency Jungle Creations to create a standalone content piece based on the Jack Wills “hot sauce” competition. This alone reached over 1.5 million global views.