Taking influencers on a branded Summer trip.
What happens when you set 2 influencers off across the UK on a race back to London all in the name of Jack Wills?.
We were appointed lead creative agency for JW's ‘Hit the Road Jack’ campaign. Travelling, kayaking, diving and riding over 5000 miles across the UK with leading influencers Healthy Chef Steph and Gemita Samara.
An agile production unit editing live content, daily reels and weekly round-up edits.
We packed our bags at the beginning of June and set off in a 1960's land rover kitted out with drones, audio, sleeping bags and an editing studio built into the back of the van. Content premiered across all major social platforms and was edited on the road for 'real-time' experience and to slide in perfectly with the influencer's individual output.
‘It was fantastic seeing the campaign content live. It showed off the amazing work Paradise have captured.’.
Aaron Fletcher, Jack Wills
Amassing over 270,000 views on the JW Instagram channel alone, not including views on story-based content.
We partnered with viral content agency jungle creations to create a standalone content piece based on the Jack Wills 'hot sauce' competition. This alone reached over 1. 5 million global views.
Making it this far would suggest you enjoyed our work.
Get in touch with our team for support on your next project or campaign. You can book a consultation with our creative department here: firstname.lastname@example.org