For the most super brand on Earth, only super will do.
We partnered with DC to design, develop, and produce a bespoke range of retail merchandise for the three-month “DC Summer” Experience — a multi-location activation across Gaylord Hotels. From Super Hero encounters to the spectacular Universe of Light, we built a story-led merch program that extends the DC adventure beyond the shows and into fans’ everyday worlds.
Our 2025/26 range.
We produced and manufactured branded merchandise for the DC: Heroes & Villains Experience, now live in Dubai. The range includes a collection of Superman-inspired products including custom T-shirts, pin badges, keyrings and water bottles, all designed to celebrate the world’s most iconic Super Hero. We also developed location-exclusive items that extend the experience beyond the event and into fans’ everyday lives.
A fully bespoke and cohesive range, built for the everyday super hero.
We elevated the quality and creativity of the merchandise for the DC: Heroes & Villains Experience, working closely with the DC team to design a range of high-impact products. As the event expanded across the UK, Europe, the US, and now Dubai, we supported the scale-up with a global production and logistics network. Our team delivered a diverse collection of merchandise designed to resonate with fans of all ages, manufactured across the UK, Europe and China, and distributed worldwide.
Our merchandise offerings included low-priced mementos, mid-priced licensed gift shop products, and premium garments with exclusive and appealing themes for event attendees.
Ready to level up your brand or campaign?
Get in touch with our team for support on your next project or campaign. Book a consultation with our creative department here: enquiries@paradise.london
