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Paradise + Rimac Technology unveil enthralling activation at IAA in Munich.


Introducing Rimac Technology, the future of innovative engineering.

Founded in 2009, Rimac Technology is a global technology powerhouse focused on designing, engineering and producing electric hypercars and high-performance EV components for the global automotive industry.

A high-speed challenge.

Create a next-level stand and experiential masterpiece for Munich's IAA within a tight three-week deadline.

Immerse in the brand's identity, message, and values to deliver a sales-focused experiential journey for their customers on a demanding schedule.

Strategy + Insight.

Our internal teams designed a modular stand based on our creative and experiential brand pillars.

We wanted to create a production that perfectly balanced Rimac Technology brand design, visual identity, and practical user layout.

Solution + Production.

Expanding upon our high-end production, our teams descended on Munich, meticulously crafting the unique stand build. From screen content to stand displays, and physical prints to niche experiential construction.

We brought in content teams for both video and production to capture the magic - supporting with sales-driven bespoke websites and tech to ensure leads and brand interest were logged in real-time.

Generating results.

An exquisite, cutting-edge, and highly impactful stand experience, expertly designed, produced and shipped within a tight three week deadline.

Our results-oriented proficiency delivered an unparalleled visual experience for both the brand and attendees.

“Huge thanks to Paradise for their exceptional execution of our brand.”

Rimac Technology, 2023

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